How to structure and strategize your search engine optimization efforts to appeal to your prospective audience with measurable outcomes.

How to align your website for search intent.
Pitch stories to prospective outlets to amplify your message.
Measurement platforms to monitor and replicate success.
About the Speaker: Erika Austin

After eleven years managing the digital marketing at a global tech company in Vermont, she used her experience to start her own digital marketing firm where she interprets data and information into actionable insights for business growth. More specifically she offers marketing strategy, consulting, coaching, analysis and audience insights, SEO and conversion optimization, and advertising channel management.