A strong brand is more than a logo. It’s how your customers recognize and experience your business. Having a clear brand is fundamental for successful marketing and messaging. Join us for this 2-part workshop to discover or clarify your brand by going back to brand basics. Through fun and interactive exercises and group discussions, we’ll […]

Starting your own business can be challenging, especially for first time business owners. If you’re ready to take the next step and explore turning your idea into a real business opportunity, then this is the workshop for you. Generally this is delivered as an in person 3 to 4 hour workshop with a fee of […]

Monday, February 8th, 9:00-10:30 a.m. Brew up a cup of your favorite Vermont coffee and get a dose of inspiration to start the week (BYO breakfast). Dan Smith will give us a look into some of the most exciting and impactful investments in the Vermont Community Foundation portfolio, and share his observations on deal flow […]

How to structure and strategize your search engine optimization efforts to appeal to your prospective audience with measurable outcomes. How to align your website for search intent. Pitch stories to prospective outlets to amplify your message. Measurement platforms to monitor and replicate success. About the Speaker: Erika Austin After eleven years managing the digital marketing […]

Conveners/Presenters: Janice St. Onge, Flexible Capital Fund; Matt Cropp, Vermont Solidarity Investing Club; Louisa Schibli, Milk Money Interested in starting your local investment journey? This session will review key concepts, investment structures, and approaches to finding deals and collaborators, including intermediaries, networks, clubs, and crowdfunding platforms.

Conveners/Presenters: Hula, Robert Lair, Tim Wall

How will your business impact your personal finances? Learn to feel more confident in your personal and business finances! Over 3 sessions, you'll navigate building your personal budget, setting goals, & making a plan to bridge your personal & business financials. PLUS - you'll have a ton of fun! All content is delivered through games, […]

Offered by our partners at HupSpot and sponsored by the VtSBDC, this is a fast-paced session covering the key elements of converting a website into a marketing engine for accelerated sales growth. We’ll go over HubSpot’s playbook for building the foundation for a scalable lead generation marketing funnel. This presentation will review: Generating traffic to […]

Conveners/Presenters: Vermont Employee Ownership Center; Jim Feinson, Former Gardeners Supply CEO; Derek Razo, Purpose Ventures; Greg Brodsky, Start.Coop; Alan Matson, Vermont Solidarity Investing Club Beyond policies or commitments, ownership controls company mission, impact, and values. This session explores the core concepts of, and how to invest in, three ownership models that keep companies rooted in […]

Quickbooks Online (often referred to as QBO) is Intuit's subscription-priced, cloud-based accounting and bookkeeping software, designed primarily for small-to-medium businesses. QBO automates many aspects of managing your business by tracking inventory, calculating sales tax, updating transactions, and producing financial reports while integrating with many of the other cloud-based tools you are probably already using in […]